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Latest search engine user statistics from Chitika, a respected search marketing and ad click specialist, shows that Bing has grabbed the second market share position, leapfrogging Yahoo.
The research shows the improvement in Microsoft’s increasingly well received search engine facility, Bing, which is being perceived as a relative success in the way it targets both consumers and advertisers away from Google.
The research data shows that Bing took over the second place rankings as early as January this year.
The latest figures show that while Google remains top dog, the Microsoft and also Yahoo combination of Bing and Yahoo continues to erode Google’s dominance in search.
Yahoo’s market share rose 1.22 per cent from June this year, ending at 6.14 per cent of all traffic sent into the Chitika network, while Bing’s share declined 0.7 per cent but remained significantly high at 10.56 per cent – an impressive figure seeing as Bing only launched last year.
Google lost just over half a per cent in the same period, posting a July market share of 80.97 per cent.
AOL and Aim continue to jostle for the fourth place position with 1.22 per cent and 1.12 per cent of the search market share, respectively.
Software market leader Microsoft announced in 2009 that it was re-launching its online search portal with a new name and a new look.
In an attempt to take on Google, Bing went live in June 2009 with the claim of offering quicker and more refined searches. The search engine quickly received praise for its use of high definition colour images on its home page, often attractive landscapes; as well as its ease of use.
Chitika research also shows that Bing may have a smaller portion of the available audience for search engine marketing revenue than Google but according to a new study from its users are more likely to click on ads – a critical part of the Pay Per Click (PPC) model.
Across a sample of 15 million impressions by web users used by Chitika, Bing users clicked on ads every 1.67 per cent of times they viewed the ads in search engine results. This was significantly higher than Google, whose click rate was just 1.09 per cent.
Ask and AOL are also worth a mention in this regard, their services are most likely to see user click through – 2.92 per cent and 2.48 per cent respectively.
This is despite the majority of ComScore and HitWise reports over the last year showing that these search engines had less than 5 per cent of the search market share between them.
With regards Bing’s increasing market success, Chitika says this is because Microsoft did the right thing by targeting people who buy online.
Bing’s higher click rate is thought to be due to the search engine’s integration of e-commerce features early on, particularly its cash-back promotional advertising service, which successfully targeted consumers.
In terms of traffic increases and ad revenues it’s clearly all good news for Bing and a sign that Microsoft should not be underestimated in any market that it is competing in.
Latest search engine user statistics from Chitika, a respected search marketing and ad click specialist, shows that Bing has grabbed the second market share position, leapfrogging Yahoo.
The research shows the improvement in Microsoft’s increasingly well received search engine facility, Bing, which is being perceived as a relative success in the way it targets both consumers and advertisers away from Google.
The research data shows that Bing took over the second place rankings as early as January this year.
The latest figures show that while Google remains top dog, the Microsoft and also Yahoo combination of Bing and Yahoo continues to erode Google’s dominance in search.
Yahoo’s market share rose 1.22 per cent from June this year, ending at 6.14 per cent of all traffic sent into the Chitika network, while Bing’s share declined 0.7 per cent but remained significantly high at 10.56 per cent – an impressive figure seeing as Bing only launched last year.
Google lost just over half a per cent in the same period, posting a July market share of 80.97 per cent.
AOL and Aim continue to jostle for the fourth place position with 1.22 per cent and 1.12 per cent of the search market share, respectively.
Software market leader Microsoft announced in 2009 that it was re-launching its online search portal with a new name and a new look.
In an attempt to take on Google, Bing went live in June 2009 with the claim of offering quicker and more refined searches. The search engine quickly received praise for its use of high definition colour images on its home page, often attractive landscapes; as well as its ease of use.
Chitika research also shows that Bing may have a smaller portion of the available audience for search engine marketing revenue than Google but according to a new study from its users are more likely to click on ads – a critical part of the Pay Per Click (PPC) model.
Across a sample of 15 million impressions by web users used by Chitika, Bing users clicked on ads every 1.67 per cent of times they viewed the ads in search engine results. This was significantly higher than Google, whose click rate was just 1.09 per cent.
Ask and AOL are also worth a mention in this regard, their services are most likely to see user click through – 2.92 per cent and 2.48 per cent respectively.
This is despite the majority of ComScore and HitWise reports over the last year showing that these search engines had less than 5 per cent of the search market share between them.
With regards Bing’s increasing market success, Chitika says this is because Microsoft did the right thing by targeting people who buy online.
Bing’s higher click rate is thought to be due to the search engine’s integration of e-commerce features early on, particularly its cash-back promotional advertising service, which successfully targeted consumers.
In terms of traffic increases and ad revenues it’s clearly all good news for Bing and a sign that Microsoft should not be underestimated in any market that it is competing in.
1 comments:
Catching on Google is very nice post . Thanks for sharing.
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